Hi, my name is Joe!

Vertical SaaS Loot planning & coordination

The success of this product was the cumulative result of years of deliberate product decisions. I had learned from my previous venture and this time, I focused on slow, steady, well-measured growth that I could sustain and which protected the core product and its customers.

At every fork in the road, I returned to the same question: will this meaningfully improve the core customer's experience, and can the business afford to support it? The product evolved constantly without losing its direction, and small, affordable investments repeatedly produced outsized customer value.

Customers trusted it enough to carry it into the market themselves. A tool built for friends organically grew to 400,000 registrations and more than 50,000 peak monthly users. It became a service people relied on, shaped the ecosystem it belongs to, generated revenue, and remains successful today.

Persistent multiplayer RPG Loot, progression & trading

Start even smaller than you thought you had to, and don't go alone. Products have an innovation budget: attempt to reinvent too many elements at once, and scope, uncertainty, and technical risk multiply. Those and many more lessons learned here taught me to spot problems much sooner, allowing me to course correct before they became an issue.

This project tested me in ways I hadn't experienced before. It demanded endurance, the need to balance passion with discipline, and the objectivity to abandon work that I cared about when the product needed to be leaner. It has made me more decisive, less susceptible to sunken-cost thinking, and much better at recognizing risk long before it compounds.

This is also where I adopted agentic AI, and it transformed not only how I develop software, but how I approach product and design. I can now keep the complete product in view while still solving difficult problems, and spotting others long before they come up. I won't ever build the same way again.